Just wrapped on a tough but very fun Price Waterhouse Cooper internet commercial shooting with the lovely director Nathan Prince and the production company Not to Scale.
There will be 5 films in total and each one has the tagline "the world is in Beta", describing the notion that technology is improving our lives at a rapid pace, and we're only just getting started.
In each film expectations are slightly subverted so that we see what at first appears an everyday scene, only for a soon-to-be tech to be at the core of the experiences. For instance in one film we see a couple seemingly watching a youtube video on a mobile phone, whilst in bed on a sunny morning. It is revealed however that they in fact have an ultrasound app and they're using it to see their baby to be. The pieces are very simple but nicely visual in their reveals.
The shoot took place over 3 days across very varied locations, from a wind farm in Oxfordshire to a plant nursery to the top of Primrose Hill.
I enjoyed shooting with the Kowa Anamorphics onto the 4.3 Alexa. The newly rehoused Movietech set are full of personality and hopefully added an atmospheric edge to the seemingly everyday situations, that reflected the purpose of the films. Watch this space to see them!